所谓广告“三乱”:即乱制作、乱插播、乱张贴,在我国目前的广告市场,这一现象相当普遍。一是乱制作。在广告中不恰当地胡乱吹嘘自己产品的优越性,以至于贬低他人以抬高自我,这已是普遍现象。更令人不安的是,一些会明显产生负面社会效应的广告,在不少国家特别是经济发达国家法律早已明令禁止,而后我国却依然在大批制作,并轮番通过媒体“轰炸”观众。二是乱插播。如今电视已成为广告的主要媒体,许多企业都不惜重金在电视上大做广告,电视台 The so-called advertising “three chaos”: that indiscriminate production, indiscriminately broadcast, chaos posted, in our current advertising market, this phenomenon is quite common. First, chaos produced. It is a common phenomenon in advertising that it is not appropriate to brag about the superiority of your product so much as to demean others to elevate yourself. What is even more troubling is that some advertisements that obviously have a negative social effect have been banned in many countries, especially those in economically developed countries. Afterwards, our country is still producing large quantities of advertisements and “bombing” the audience through the media. Second, indiscriminately broadcast. Today, television has become the main media of advertising, many companies have spared no expense on television advertising, TV stations