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公共关系学是一门实践性很强的课程,案例教学法通过对典型案例的分析、探索,揭示公关活动的规律,有助于帮助学生对公关理论的理解,取得较好的教学效果。本文对公共关系案例教学的基本环节及基本方法作了探讨。
Public relations is a highly practical course. Through case analysis, it explores and reveals the laws of public relations activities. It helps to help students understand PR theory and achieve better teaching results. This article discusses the basic aspects and basic methods of the case teaching of public relations.