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“一带一路”战略的提出,为我国旅游业的发展提供了前所未有的新契机、新机遇。云南作为一带一路建设的重要节点,区位优势明显,战略地位突出。“一带一路”的实行,会给云南旅游企业带来众多契机。本文就“一带一路”背景下对云南旅游企业面临的挑战进行分析,并提出相应的对策。
“The Belt and Road” strategy put forward for the development of China’s tourism industry has provided unprecedented opportunities and new opportunities. As an important node in the construction of the Belt and Road, Yunnan has obvious geographical advantages and outstanding strategic status. The implementation of the “Belt and Road” will bring many opportunities to Yunnan’s tourism enterprises. This article analyzes the challenges that tourism enterprises in Yunnan face in the context of “One Belt One Road ” and puts forward corresponding countermeasures.