有个爆笑的网络故事,关于蚂蚁和大象,曾经风靡一时。蚂蚁能举起几倍于自己体重的重量,从这个角度来说它是个大力士。蚂蚁有很强的寻找食物和寻找方向的能力,蚂蚁王国有科学严谨的管理体系。蚂蚁与大象抗争也许荒唐,但能知著者未必能见微,尺有所短,寸有所长。如果大象能学会跳舞,为什么蚂蚁不能有自己的力量? “我们与沃尔玛和家乐福们差距太大了,根本不是凭借你本人的智慧和才能去超过他们的问题。”很多本土零售企业会说这样的话,这也是客观事实,并非长他人志气灭自己威风,但是不能超过他们,不能打败他们,并不等于束手待毙,也并不等于我们便没有立足之地。过去的十年,可谓是中国零售业的“血腥风雨路”,不仅有一大批本土国有和民营超市惨遭淘汰,也有一大批外资企业偃旗息鼓,无功而返。但同时,也有一大批本土企业日益强壮, 渐渐有了些“模样”,一大批外资企业不断“变脸”,日益根深叶茂。商场如战场,用以形容竞争过程的惨烈是贴切的,但如果用来描述竞争的结果,却不够全面了。战争的结局是你死我活,市场竞争却是利益的平衡与博弈,是一个微妙而永动的过程, 没有结局。或者,用生物学来比喻更贴切些:物竞天择。在生态圈中,一个物种是否繁盛和留存长久,取决于其进化的速度和适应变化的能力。所以,生存下去的理由永远是要自己给自己的。零售业如此,其他行业又何尝不是如此。 There is a funny internet story about ants and elephants that used to be all the rage. Ants can lift several times the weight of their own weight, from this perspective it is a Hercules. Ants have a strong ability to find food and find the direction, ant kingdom has a scientific and rigorous management system. Ants and the elephants fight may be absurd, but know that the author may not be able to see the micro, ruler is short, inch has advantages. If elephants can learn to dance, why ants can not have their own strength? “We are too far away from Wal-Mart and Carrefour, and not outweighing their problems with your own intelligence and talent.” Many local retailers say this It is also an objective fact. It is not a matter of longing for others to destroy their power and prestige. But not exceeding them and not defeating them will not mean that they will not be given up and will not mean that we will not have a foothold. Over the past decade, it can be described as the “bloody stormy road” in China’s retail industry. Not only have a large number of local state-owned and private-owned supermarkets been eliminated, but a large number of foreign-funded enterprises have died down and they have failed. However, at the same time, a large number of local enterprises are getting stronger and stronger. Some “appearances” have gradually emerged. A large number of foreign-funded enterprises have continuously “changed their face” and are increasingly deeply rooted. Arcades such as battlefields, which describe the brutalities of the competitive process, are appropriate, but are not comprehensive enough to describe the results of competition. The outcome of the war is that you die, but market competition is the balance of interests and the game. It is a delicate and perpetual process with no ending. Or, more appropriate use of biology to describe more: natural selection. Whether or not a species flourishes and remains long in the ecosystem depends on its rate of evolution and its ability to adapt to change. So, the reason to survive is always to yourself. This is the case in the retail industry, but not in other industries.