成功地通过服务创新客户价值并不容易,我访谈过的企业都说:我们埋头寻找服务和解决方案,但两三年后,当我们抬起头,我们看到自己正要撞上南墙。为什么?其中几家企业说,我们当然可以提供服务,能够很好地进行营销,我们有服务手册,我们的客户甚至也购买了我们的服务。但是,一旦我们开始提供服务时,执行的问题就来了。所以服务的执行就 It is not easy to successfully innovate customer value through service. The companies I interviewed said: We are looking for services and solutions, but after two or three years, when we look up, we see ourselves hitting the South Wall. Why? Several of these companies said that of course we can provide services, be able to market well, we have service manuals and our customers even buy our services. However, the issue of implementation came as soon as we started providing services. So the implementation of the service