细究之下,持续高烧的名牌热,与其说是催生了品牌的成长,不如说偏离了品牌的应有轨道,中国的服装品牌被绑架,被异化,是一个非常值得关注的现象,被纠结的经销体系捆绑,是一个不容忽视的现象。现在的品牌营销体制普遍实行直营与加盟结合,直营店投资大,架构庞大,组织管理难度、投资和库存风险亦比较大;而加盟店则因为利益归属的关系,很多促销活动、形象建设等很难执行到位, As far as we can understand, the brand-name fever that continues to have a high fever is not so much the growth of the brand as it is supposed to be. The Chinese clothing brand has been kidnapped and alienated, which is a phenomenon of great concern. Distribution system bundled, is a phenomenon that can not be ignored. Now the brand marketing system is generally implemented Direct combination with franchise, direct investment in large stores, large structure, organizational management difficulties, investment and inventory risk is relatively large; and franchise stores because of the relationship between interest attribution, a lot of promotional activities, image building So difficult to implement in place,