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CI作为形象战略在引入卫生防疫站方面国内一些学者在理论和实践上都进行了一些有益的探索,但都主要局限在一个单位内的运作,因而影响不大。本文认为,应将卫生防疫机构从中央到地方作为一个紧密的系统(或集团),这个系统有共同的性质、目标和工作范畴,通过运用CI战略明确卫生防疫站的本质和社会定位,建立自己的独特的视觉识别和行为识别系统,以此来统一思想,协调行动,发挥整体效应,形成全国一盘棋,能有力地促进预防保健事业的发展,重塑卫生防疫站的新形象。
CI as an image strategy Some domestic scholars in the introduction of health and epidemic prevention stations have conducted some useful explorations both theoretically and practically, but they are mainly confined to one unit of operation, and thus have little effect. This article believes that the sanitation and anti-epidemic organization should be a close system (or group) from the central government to the local government. This system has a common nature, goals, and scope of work. It establishes itself by using the CI strategy to clarify the nature and social orientation of the sanitation and epidemic prevention stations. The unique visual recognition and behavior recognition system, in order to unify the thinking, coordinate the actions, exert the overall effect, form a national chess game, can effectively promote the development of preventive health care, and reshape the new image of the health and epidemic prevention station.