在农药流通业由垄断向竞争自然过渡的过程中,一个以个人承包和个体经营为主要特征的新兴农药经销商群体应运而生了。他们虽然有着不同的出身背景和创业目的,但却紧紧抓住了这一历史性的发展机遇,依托天时、地利、人和等客观优势,迅速演变为我国农药分销环节的主力军。由于主客观两个方面的原因,很多经销商还存在着实力弱小、产权不清、管理落后、经营素质低下、信用不佳、违法经营等不容回避的弱点和问题。来自外部环境的可能威胁因素主要有市场秩序整顿的压力、来自供应商的信任危机、其 In the natural circulation of pesticides from monopoly to competition in the process of transition, a personal contracting and self-employed as the main characteristics of emerging pesticide dealer groups came into being. Although they have different origins and undertakings, they have seized this historic development opportunity and rapidly evolved into the main force of pesticide distribution in China, relying on the objective advantages of weather, geography, people and other advantages. Because of the subjective and objective reasons, many dealers still exist weakness, unclear property rights, poor management, poor management, poor credit, illegal operations and other unavoidable weaknesses and problems. The possible threats from the external environment are mainly due to the pressure of reorganizing the market order and from the supplier’s crisis of confidence.