当前,在高职和中等职业学校的《市场营销学》教学中,存在教学理念落后、教学方法单一、教学中缺乏能力培养等问题,严重影响了学生职业技术的培养,不能满足社会对市场营销技术应用型人才的需求。本文将结合教学实际,从教学理念、教学方法及学生能力培养等方面对做好《市场营销学》教学工作进行研究和分析。 At present, in the teaching of Marketing in Higher Vocational and Secondary Vocational Schools, there are problems such as backward teaching concepts, single teaching methods, and lack of ability in teaching, which seriously affect the cultivation of students’ vocational skills and cannot meet the needs of society for marketing. The demand for skilled talents. This article will combine the actual teaching, from the teaching philosophy, teaching methods and student ability training and so on to do a good job of “Marketing” teaching research and analysis.