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运用市场营销管理技术 制定区域招商引资竞争战略 营销观念考虑战略问题以顾客为中心而不是以自我为中心,是一种由外向内的思维方式。当我们把营销观念及其管理技术用于制定区域招商引资战略时,首先必须牢记一切要从满足投资者的需求出发。 在确定区域招商引资战略时,通常按照以下步骤进行: 1.分析区域内外环境: 一个区域在制定招商引资竞争战略之前,首先要把握外部
The use of marketing management techniques to develop regional investment strategy for strategic marketing to consider the strategic issue of customer-centric rather than self-centered, is a way of thinking from outside to inside. When we use marketing concepts and management techniques to develop a regional strategy for attracting investment, we must first keep in mind that everything needs to be done to meet the needs of investors. In determining the regional investment strategy, usually in accordance with the following steps: 1. Analysis of the region’s internal and external environment: a region in the development of investment competition strategy, we must first grasp the external