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在前一个模块,我们着重分析了低线市场具有消费潜力的几点原因,下面,我们将从快消品,耐用品,网购,电视媒介几个维度呈现低线市场的消费潜力。一、快消品:低线市场逐渐成为消费主力根据凯度者指数研究的数据显示,快消品在重点和省会城市的增速均有大幅下滑,但在低线市场保持增长。低线城市的消费能力不断提升,同高线城市的差距逐渐缩小,以饮料行业为例,某些品类如常温液奶、
In the previous module, we focused on the analysis of the reasons for the potential consumption in the low-tier market. Below, we will show the potential for consumption in the lower-tier market in terms of FMCG, durables, online shopping and TV media. First, FMCG: Low-line market has gradually become the main consumer According to the K-index index data show that FMCG in key cities and provincial capital growth have dropped sharply, but to maintain growth in the low-line market. The spending power of low-tier cities is on the rise. The gap with high-tier cities is gradually narrowing. Taking the beverage industry as an example, some categories such as normal temperature liquid milk,