虽然银行经理们总是一本正经,职员们也都带着职业型微笑,但金融类广告可不那么一板一眼,它们总是轻松地让你忘记了银行和保险公司里那些枯燥的职业化服务。和其他讨人喜欢的广告一样,金融服务类的广告也能很幽默。在多数获奖的保险类广告中,我们总能邂逅一种保险类广告惯有的诙谐,那就是“意外时有发生”。尽管思维逻辑相同,但广告人解读的方式却总是翻 While bank managers are always serious and their employees smile professionally, financial ads are less glazed and they tend to make it easy for you to forget about the boring, professional services of banks and insurers. Like other favorite ads, financial services ads can be very humorous. In most award-winning insurance ads, we can always encounter the usual humorousness of an insurance ad, which is “accidental occurrences.” Although the same logic of thinking, but the way the ad interpreter is always turning