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随着经济的高速发展,广告业已经渐渐走向成熟,被人们广泛使用。通过对各国广告的了解,发现法语广告是极具特色的宣传工具,设计理念和文字语言都具有独立的特性和目标,广泛受到人们的认可。但是法语广告发展并不是十分成熟,现有的理论支持和依据较少,有一部分人们尚未了解和认识法语广告的优势和特点,造成法语广告发展缓慢。本文基于该背景下,通过对法语广告国内外研究现状进行了分析,然后通过法语语言的介绍,进一步总结法语广告的语言特征,充分挖掘影响法语广告的内在因素,普及了法语广告的基本特点和性质,为法语广告的发展提供新的参考和理论依据。
With the rapid economic development, the advertising industry has gradually matured and been widely used by people. Through the understanding of advertising in various countries, it was found that French advertising is a distinctive propaganda tool. Its design philosophy and writing language have independent characteristics and goals and are widely accepted by people. However, the development of French advertising is not very mature. The existing theoretical support and basis are few. Some people have not understood and understood the advantages and characteristics of French advertisements, resulting in the slow development of French advertisements. Based on this background, this article analyzes the current situation of French advertising at home and abroad, and then introduces the French language to further summarize the language features of French advertising, fully tap the inherent factors affecting French advertising, popularize the basic characteristics of French advertising and Nature, provide a new reference and theoretical basis for the development of French advertising.