从批判的视角出发,大学形象的变迁所反映的历史和现实的政治、经济、文化和社会的诸多关联,以及大学为代表的社会知识体系和社会权力体系之间的关联等问题,正在成为社会传播研究的关注重点。按照布尔迪厄对大学制度、知识系统和社会权力体系的讨论,大学形象作为“认识论秩序”的产物,本质上是一种社会秩序,它的传播亦不可避免的成为象征性权力秩序的传播,一种以认可度为媒介标识的“服从”的传播。 From a critical perspective, the historical and realistic political, economic, cultural and social connections as reflected by changes in the image of the university, as well as the connection between the social knowledge system represented by the university and the social power system, are becoming social Communication research focuses. According to Bourdieu’s discussion of the university system, the knowledge system and the social power system, the university image as a product of “epistemological order ” is essentially a kind of social order whose dissemination will inevitably become the symbolic order of power Dissemination, a type of “obedience” transmission identified by recognition as a medium.