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评论是报纸的旗帜和灵魂,体现着报纸的“思想力”和“引导力”。县市区域报面对受众、市场和报业的竞争,如何发挥舆论引导作用,需要正确定位,不断创新,在亲民性、服务性、可读性上下功夫,为市民提供有效的信息和服务,使受众感到亲切和温暖。因此,让县市区域报评论发挥更强的传播力,是当前区域报所要探索的一个重要研究课题和努力的方向。笔者结合新闻实践,对此作了一番粗浅的探索。
Comments are the banner and soul of the newspaper, which embodies the newspaper’s “thinking power” and “guiding power.” In order to play a leading role in public opinion, the competition of audiences, markets and newspapers in county and district newspapers needs to be correctly positioned and continuously innovated. They should make efforts to improve people-oriented, service and readability, provide effective information and services to citizens, Make the audience feel friendly and warm. Therefore, it is an important research topic and endeavor direction for the current regional newspaper to make the county / city regional newspaper review play a stronger role in communication. The author combined with the practice of the news, made some superficial exploration.