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新年伊始,上海汽车工业供销公司推出一项营销新举措——半紧密型的二层次直供批发商网点,并在1994年上半年度沪产汽车订货会上,让二层次直供批发商网点“亮相”。 一石激起千层浪。这一重要举措在500余家桑塔纳轿车经销商中引起很大反响。进入这一圈内的,自然兴高采烈;没被选入这个圈内的也不气馁,纷纷要求加入。一些紧密型网点的联营公司,感到有了压力。 以下是上海供销公司副总经理虞连科就二层次半紧密型网点的推出及意义和作用等问题在接受本刊专访时的一次访谈,借此,以飨读者。
At the beginning of the new year, Shanghai Automotive Industry Supply and Marketing Company launched a new marketing initiative - semi-compact two-tier direct supply wholesale outlets, and in the first half of 1994 Shanghai Automobile Ordering Conference, so that two direct supply outlets for wholesalers “Appearances.” A stone aroused Melaleuca waves. This important move aroused great repercussions in more than 500 Santana car dealerships. Into this circle, naturally elated; did not be elected to the circle nor discouraged, have asked to join. Some affiliates in close networks feel pressured. The following is the Shanghai supply and marketing company vice president of Yu Lianke on the second floor of the semi-compact outlets and the significance and role of such an interview in an interview with an interview, to take readers.