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他笑起来,朴实、真诚。他喜欢穿胸口印着汇源字样的蓝色衬衫,谈起农作物时最起劲。这个没有一点架子、说话带着地方口音的山东汉子就是被称为“福布斯漏网富豪”的汇源总裁朱新礼。朱新礼做事踏踏实实、不事张扬,但做出来的事却多少有些张扬:将一个破产的国营罐头厂打造成中国果汁业第一驰名品牌、与神秘德隆牵手、中国历史上第一个荣获五一劳动奖章的民营企业家。因为很少接受媒体采访,人们很难看清那个成功汇源背后的朱新礼,更难深入读到他背后的故事。本刊近期对朱新礼进行了独家专访,力求全面展示他鲜为人知的创业历程和心态。
He laughed, plain and sincere. He likes to wear a blue shirt with Huiyuan words on his chest and talks about crops. The Shandong man who has no shelves and speaks with his local accent is Zhu Xinli, the president of Huiyuan, known as the “Forbes Netizen”. Zhu Xinli’s work is steady and unassuming, but what he has done is somewhat publicized: He made a bankruptcy state-owned cannery into the first well-known brand in China’s juice industry, and together with the mysterious Delong, won the first Chinese history. May 1st Labor Medal Private Entrepreneur. Because it is rare for people to interview with the media, it is difficult for people to see Zhu Xinli behind that successful Huiyuan. It is even harder to read the story behind him. The journal recently conducted an exclusive exclusive interview with Zhu Xinli in an effort to fully demonstrate his little-known entrepreneurial history and mentality.