配送,是指以现金、实物或服务形式进行赠与,以鼓励消费者购买商品,是一种间接减价方式。配送的优点有以下几点:第一,可信度高。因为配送以实物形式进行,并非只是商品价格标签的变动。第二,在折扣过多过滥的情况下,配送具有更强的号召性和比较优势。第三,有利于消费信心的重建。一方面,顾客不会像对大幅折扣商品那样对配送商品质量产生怀疑,更重要的是,配送更易使消费者了解到商家正在真正让利经营,从而在消费者心目中树立商家的良好形象。目前商界常见的配送类型有以下几种:1、现金返还。即在顾客付款后的一定时期内商家以现金形式把一定比例(如10%)的货款返还给顾客。这种方式在汽车、家用电器、家用小型机械设备的销售中较为常见。一般而言,返还并不事先具体约定,以免出现不良效果,从而有损于营销目标的实现。2、礼品赠与。如买牙膏送牙刷。但应注意 Delivery, refers to the cash, kind or service in the form of gifts to encourage consumers to buy goods, is an indirect way to reduce the price. The advantages of delivery are the following: First, high credibility. Because the distribution in kind, not just changes in commodity price tags. Second, under the circumstance of excessive discounts, distribution has stronger call-to-action and comparative advantages. Third, it is conducive to the reconstruction of consumer confidence. On the one hand, customers will not be as suspicious of the quality of the delivered goods as with the big discounted goods. More importantly, the delivery will make it easier for consumers to understand that the merchants are really letting their business run so as to create a good image of consumers in the minds of consumers. At present the common types of distribution in the business are the following: 1, cashback. That is, after a certain period of payment, the merchant returns a certain percentage (eg 10%) of the purchase price to the customer in the form of cash. This approach in the car, home appliances, home appliances sales of small machinery more common. In general, the return is not specifically agreed in advance, so as to avoid adverse effects, thus undermining the realization of marketing goals. 2, gift gifts. Such as buying toothpaste to send toothbrush. But should pay attention