电视媒体强者恒强的时代,各家卫视的收视竞争激烈异常,不断地在节目创新与内容差异化方面下足功夫。不管是内容为王,还是资源为王,能否为观众呈现一个具有吸引力的频道,始终是电视台竞争的核心。只有能吸引稳定用户群的媒体,才能有能力将价值转化成利润。云南电视台从2010年开始,一直坚持将媒体责任贯彻到全台发展战略中,云南卫视将打造“绿色传媒” In the era of strong TV media strong Hengqiang, various TV viewing competition exceptionally abnormal, constantly in program innovation and content differentiation efforts. Whether content is king or resourceful, whether it can present an attractive channel to viewers is always the core of television competition. Only media that appeal to a stable user base will be able to convert value into profit. Yunnan TV Station from 2010 onwards, has always insisted on the media responsibility to implement the development strategy of the whole station, Yunnan Satellite TV will create “green media”