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一、研究目的去哪儿网作为在线旅游行业中的后起之秀,凭借着旅游搜索引擎起步,为人们创建了一个专门的旅游平台,为游客提供全面、准备的旅游信息服务,如今已成为全球最大的中文在线旅行网站。如今,面对愈发激烈的旅游市场竞争,要想能够长期的保持竞争力,去哪儿网该做出怎样的对策来应对呢?二、发展对策(一)技术方面的对策1、保持创新意识去哪儿网作为一家技术型主导的公司,其创新的能力有目共睹。企业应该秉承这个优秀的基因并且形成自己的企业文化,使
First, the purpose of the study Where to go Net as a rising star in the online travel industry, with the start of the tourism search engine, for people to create a special travel platform for tourists to provide comprehensive, ready to travel information services, has now become the world’s largest Chinese Online travel website. Nowadays, in the increasingly fierce competition in the tourism market, in order to maintain competitiveness in the long run, where to do what kind of countermeasures should be taken? Second, the development of countermeasures (A) the technical aspects of 1, to maintain awareness of innovation Where to go As a technology-led company, its innovative capabilities are obvious to all. Businesses should uphold this excellent gene and shape their own corporate culture