“感人心者,莫先乎情。”情感是一种世界性的共同语言,一则触人心弦的广告创意会在理性的雕琢下独放异彩。创意之源中国银行作为中国国有四大银行之一,经历了近一个世纪的风雨历程,在保持信誉至上、锐意创新的优良传统基础上,不断发展国际金融贸易,打造了享誉海内外的卓著声名。随着我国加入 WTO,诸多国外大牌银行会陆续涌入中国市场。为顺应国际金融形势,中国银行推出了符合国情、扩大内需、消费改革新举措的消费信贷业务,大力发展本土市场,为每个人的理想提供优质的服务,以中国银行自身优势迎接新的挑战。个人住房贷款项目是消费信贷的主要业务,因单笔交易额较大,占总体70%的比例,为此中国银行第三期形象广告也将以此项业务作为宣传主题,以改变原有在人们心目中只有国际业务才找中国银行的旧观 “Heart-touching, non-existent.” "Emotion is a common language of the world, a touching ad creative will be irresistible in the rational carving. Source of Ideas As one of the four largest state-owned banks in China, Bank of China has experienced a stormy course of nearly a century. Based on its fine tradition of credibility first and innovation, Bank of China continues to develop its international financial trade and has built itself into a world-renowned reputation. . With China’s accession to the WTO, many foreign big-name banks will gradually pour into the Chinese market. In order to comply with the international financial situation, Bank of China launched its consumer credit business in line with its national conditions and expanded its domestic demand and consumer spending reforms. It vigorously developed its domestic market and provided excellent service to everyone’s ideal. With the Bank of China’s own advantages, the Bank welcomed the new challenge. Individual housing loan project is the main business of consumer credit, due to a single large amount of transactions, accounting for 70% of the overall ratio, this third phase of the Bank of China image ads will also be the business as a propaganda theme to change the original People only think of international business as the old view of Bank of China