随着媒体竞争的日趋激烈和广告市场的逐渐成熟，电视台广告收入高速增长的时代已一去不复返了。电视台广告部不得不从“坐商”变成“行商”，努力探讨新的经营策略。电视台的广告经营是一种特殊的市场营销，电视台通过向广告主出售广告时段、出售观众的注意力资源来获取利益。? With the increasingly fierce media competition and the gradual maturity of the advertising market, the era of rapid growth in television advertising is gone. TV advertising department had to “sit quotient” into a “trader”, and strive to explore new business strategies. Television advertising is a special marketing, television stations through the advertising period to sell advertisers, sell the audience’s attention resources to get the benefits. ?