《史记·孙子吴起列传》中指出:“善战者因其势而利导之。”意思是说,善于作战的人能够顺着战争的发展趋势加以引导。作为企业来说,面对潮流迭起、变幻莫测的市场竞争,只有因势利导,顺应潮流,才能获得成功。市场是生产者、经营者,消费者从事买卖活动的总和,在各种活 “Historical Records of Sun Zi and Wu Qi Biography” pointed out: “Good fighters benefit because of their potential.” It means that people who are good at combat can follow the development trend of war. As a company, in the face of the ups and downs and the unpredictable market competition, it is only by taking advantage of the trend and adapting to the trend that it can succeed. The market is the sum of producers and operators, consumers engaged in buying and selling activities, and various activities