城市居民作为体育市场的主体 ,其消费水平和消费结构等 ,在相当大的程度上影响和制约着体育市场和体育产业化的发展 ,探索城市居民在全民健身计划实施中的体育消费规律 ,对我国城市居民的体育消费现状、制约因素以及发展对策进行研究和分析 ,其目的是推动全民健身计划的实施。 Urban dwellers, as the main body of the sports market, their consumption level and consumption structure, affect and constrain the development of the sports market and sports industrialization to a considerable extent, and explore the law of urban residents’ consumption of sports in the national fitness program The status quo, constraints and development strategies of urban residents in China are studied and analyzed in order to promote the implementation of the nationwide fitness program.