嘉兴是全国城乡一体化建设的先行之地。当前,嘉兴各县市农村正迎来以土地改革为核心的城镇化浪潮,嘉兴地区的农村正在发生着日新月异的变化,它颠覆了人们对农村、农业、农民传统意义上的认识。因此,重新定位对农广播节目,对新农村建设有着十分重要的现实意义。 Jiaxing is the first place for the integration of urban and rural areas nationwide. At present, the rural areas in Jiaxing counties and cities are ushering in the wave of urbanization with the land reform as the core. The countryside in Jiaxing is changing rapidly with changes. It subverts people’s traditional understanding of rural areas, agriculture and peasants. Therefore, reorientation of agricultural broadcasting programs has a very important practical significance for the new rural construction.