论文部分内容阅读
中国已经成为世界贸易组织(WTO)的正式成员,这是中国经济体制改革和实际改革开放政策的必然结果,也是世界经济全球化的必然要求。中国“入世”之后,中国的企业所面临的将是国际跨国集团的竞争。中国的产品面对的是国际品牌的冲击。中国需产生一批自己的品牌,这样才不会在国际竞争处于不利的位置。要创立中国自己的品牌,一个重要的方面就是重视CI设计的作用。
China has become an official member of the World Trade Organization (WTO). This is an inevitable result of China’s economic reform and the actual policy of reform and opening up. It is also an inevitable requirement of the global economic globalization. After China entered the WTO, Chinese enterprises will face competition from international multinational corporations. China’s products face the impact of international brands. China needs to produce a number of its own brands so that it will not be in a disadvantageous position in international competition. To establish China’s own brand, an important aspect is the importance of CI design.