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小天鹅公司是一个以国有资本为主体的股份制企业,几年来,在市场竞争中劈波斩浪,在企业内部推行“末日管理”,围绕“市场”下功夫。我们认为,市场经济的核心就是竞争,市场有竞争但无“末日”,而企业有“末日”,产品也有“末日”,小天鹅把这个观念从上到下灌输,末日意识唤起了小天的清醒。6年来在职工人数没有增加的情况下: 销售收入增加了18倍,效益增加了204倍,市场占有率达到40％以上,拥有了全自动洗衣机的“半壁江山”,企业负债率仅为21％。 1995年在综合评价500优中,小天鹅名列第18位。被中国质量管理协会授予“全国质量效益先进企业”。1996年又创新高,全自动产量达100万台,占有率达40％,满产满销,实现利润2.1亿元,继续保持行业的领先地位。 为此,江总书记1995年5月12日风尘仆仆地来小天鹅公司视察,他说,1000多人的厂子,年销售收入搞到7.6亿,利润1.3亿元,真不容易啊!在许多企业里,现在是自有资本金比重很小,负债率很高,可在小天鹅却恰恰相反,企业资本达到80％以上,产品占有率高达40％以上,市场占有率高,日子自然好过了!
Little Swan Company is a joint-stock enterprise with state-owned capital as its main body. Over the past few years, it has fought over waves of market competition, promoted “end-of-the-day management” within the company, and worked hard on the “market”. We believe that the core of the market economy is competition. There is competition in the market but there is no “due-end”, while enterprises have “dust”, and products also have “dust”. Little Swan instills this concept from top to bottom. The doomsday consciousness evokes Xiaotian’s wide awake. In the absence of an increase in the number of employees in the past six years: Sales revenue has increased 18-fold, profitability has increased 204-fold, market share has reached more than 40%, and it has “half of the country” with fully automatic washing machines. The corporate debt ratio is only 21%. In the comprehensive evaluation of 500 excellent in 1995, Little Swan ranked 18th. Awarded by China Quality Management Association as “National Advanced Enterprise for Quality and Efficiency”. In 1996, it reached a record high, with an automatic output of 1 million units, a market share of 40%, full production and sales, and a profit of 210 million yuan. It continues to maintain its leading position in the industry. To this end, Secretary General Jiang visited the Little Swan company on May 12, 1995. He said that the factory of more than 1,000 people had an annual sales income of 760 million yuan and a profit of 130 million yuan. It is not easy! In the enterprise, the proportion of self-owned capital is very small, and the debt ratio is very high. However, on the other hand, Little Swan is just the opposite. The company’s capital is over 80%, and the product’s occupancy rate is as high as 40%. The market share is high, and the days are naturally better. !