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随着科技的进步,时代的发展,我们已进入多元化的信息时代,平面广告设计也随着时代的变化不断的发展。分析研究已有的设计方法,研究平面广告设计的发展规律,创新设计方法和表现形式,使平面广告设计适应新的媒体技术和社会发展具有重要的意义。
With the advancement of science and technology and the development of the times, we have entered into a diversified information age and the design of print ads has also evolved with the changes of the times. It is of great significance to analyze the existing design methods, research the development law of the print advertisement design, and innovate the design methods and forms of presentation so as to adapt the print advertisement design to the new media technology and social development.