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本文针对现代社会商品包装设计的现状,对比日本和香港的包装设计,探讨无装饰包装的产生原因和发展趋势,从图文特征、结构性和消费者感官体验几个方面论述无装饰包装设计的特性,并从肯定和否定商品自身两个方面来探讨无装饰包装的设计思路。
In this paper, the current situation of the design of commodity packaging in modern society is compared with the packaging design in Japan and Hong Kong to explore the causes and development trends of the non-decoration packaging. The article discusses the characteristics of the decorative packaging design from the aspects of graphic features, structure and consumer’s sensory experience Characteristics, and from the affirmative and negative aspects of their own products to explore the design of decorative packaging ideas.