文学旅游既是一种经济活动,也是一种社会文化的传播活动,本文拟从传播学的角度,以传播过程中的三个重要因素——传播主体、传播受众、传播内容为切入点,结合蕴含着丰富文学旅游资源的秦皇岛个案分析,探讨如何加强文学旅游过程中传播的有效性,从而为旅游目的地形象的整合提升提供一种策略参考。“一切能造就吸引力环境,能为旅游业所利用,并产生经济效益和社会效益的自然条件和社会因素”都可以被称为 Literary tourism is not only an economic activity, but also a social and cultural dissemination activities. This article intends from the communication science point of view, three important factors in the process of communication - the main body of communication, the audience, the dissemination of content as the starting point, combined with implication With rich literary tourism resources of Qinhuangdao case analysis to explore how to enhance the effectiveness of the spread of literary travel process, so as to provide a strategic reference for the integration of tourism destination image. “All natural conditions and social factors that create an attractive environment, which can be used by the tourism industry and produce economic and social benefits ” can be called