营销的精髓是创造享受的感觉。给消费者、顾客带来享受,并且也要给销售者(企业家)带来享受。电影《小时代1》到《小时代4》,反映了新一代人(特别是90后、95后)对生活的理解。从转型前的消费方式变化为追求体验和享受感的方式。耐克非常擅长把握消费者的脉动,美国是十年一代人,但中国每五年就要重新定位、重新掌握消费者。在2016年经济不好的情况下,耐克的 The essence of marketing is to create a sense of enjoyment. Bring enjoyment to consumers and customers, and bring enjoyment to sellers (entrepreneurs). The films “Little Times 1” to “Little Times 4” reflect the understanding of life for a new generation of people (especially 90’s and 95’s). From the transformation of consumption patterns before the transition to the pursuit of experience and enjoyment of the way. Nike is very good at grasping the pulse of consumers, the United States is a generation of people, but China will reposition and regain control of consumers every five years. In the case of a bad economy in 2016, Nike’s