不少媒体的微信公众号除推送自采内容外,还会适当转发一些其他平台上的内容。长江日报微信公号上有一条转载的内容,创下了500万+的点击量,最高一天阅读量达174万。这条转载微信带来的高阅读量,对报业在转型与融合过程中进行供给侧改革具有一定的启示意义。这条微信的内容是一位中学校长在国旗下的演讲,主题是“不读书、不吃苦,你要青春干嘛”。校长用了大量事例和网络流行语告诉学生:“怕吃苦,苦一辈子;不怕苦,苦一阵子。”转载不是简单的搬运。长江日报重新拟定了标题:《湖北中学女校长火了!对学生说的话,竟点醒不少中国成年人!》,编辑还加了导语和结语,并配发了图片。从某种意义上说,这是一次分享创造的传播纪录,从中我们认识到,向用户提供满足他们需求的内容是媒体制胜的关键。 Many media WeChat public number in addition to pushing self-extracting content, but also appropriate to forward some of the content on other platforms. The Changjiang Daily WeChat has an article reprinted on its WeChat account, setting a record high of 5 million + clicks and reading up to 1.74 million a day. This high reading amount brought by WeChat has some enlightenment significance to the supply side reform in the process of transformation and integration of newspapers. The contents of this WeChat is a high school principals speech under the flag, the theme is “Do not study, do not suffer, you want youth doing ”. Principal used a large number of examples and network buzz words to tell students: “Afraid of hardship, suffering life; not suffering, bitter for a while. ” Reprinting is not a simple move. Changjiang Daily re-enacted the title: “Hubei High School female school principal fire! Speak to students, actually woke up a lot of Chinese adults!”, The editor also added introductory phrases and epilogue, and distributed the picture. In a sense, this is a record of sharing created communications, from which we realize that providing content to users that meets their needs is the key to winning the media.