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2013年,王利芬率团队打造了新一季的《赢在中国》节目并重新起名为《赢在中国蓝天碧水间》,转型后的节目引入商业、公益、企业家等元素,其中,明星企业家成为了整个节目的支柱。本文将明星企业家作为切入点,分析其名人效应对受众的吸引方面及影响,以期对同类节目形成借鉴。2013年第四季度,江苏卫视联合优米网共同打造的国内首档商业明星公益真人秀《赢在中国蓝天碧水间》从开播至今始
In 2013, Wang led the team to create a new season’s “Win in China” program and renamed it “Winning blue sky and clear water in China.” The transformed program introduced elements such as business, public welfare and entrepreneurs. Among them, Star Entrepreneur Became the pillars of the entire show. This article will star entrepreneurs as an entry point, analysis of its celebrity effect on the audience to attract and influence, with a view to the formation of similar programs for reference. In the fourth quarter of 2013, Jiangsu Satellite TV and UniNet jointly built the first commercial public reality reality show “Winning Blue Water and Clear Water in China” starting from the beginning till now