高校党建工作的开展应与当代高校大学生的独特发展特点紧密结合,利用网络多媒体开展高校党建工作是党建工作与时俱进的一个重要表现,同时也对高校党建工作信息化起到了良好的促进作用。文章以微信平台为研究对象,首先分析其在高校党建工作中应用的可行性和优越性,并通过整理分析党建微信试验平台数据以及相关用户调研信息,初步总结出高校党建微信平台的主要特点,并以此为基础,尝试梳理出高校党建微信平台的建设要点。 Party building in colleges and universities should be closely integrated with the unique development characteristics of contemporary university students. Using the network multimedia to carry out the party building in colleges and universities is an important manifestation of the party building progressing with the times. At the same time, it also plays a good role in promoting the party building in universities . The article takes WeChat platform as the research object, first analyzes the feasibility and superiority of its application in the party construction in colleges and universities. By summarizing and analyzing the data of the WeChat test platform for party building and the relevant user research information, the paper summarizes the main characteristics of the college party building WeChat platform, And based on this, try to sort out the key points of the construction of the WeChat platform for party building in colleges and universities.