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赣新公司是中外合资企业,比国有企业早一步进入市场.在市场竞争中经受了风风雨雨,取得了使人信服的成效.也使我们清醒地认识到,社会主义市场经济决定企业命运的不再是增产,而是促销适销.市场竞争是无情的,企业走向市场,就要敢于竞争,善于把握机遇,果断决策.一、注重策略——提高市场占有率总结十年来的实践,我们坚持把销售工作作为企业生产经营的龙头来抓,从而变被动为主动,了解市场,适应市场,把握市场,进而达到引导市场。根据市场变动,提出各个阶段的销售策略。在巩固配套市场的同时,积
Fuxin Company is a Sino-foreign joint venture that enters the market earlier than state-owned enterprises. It has weathered the ups and downs in the market competition and achieved convincing results. It also made us soberly realize that the socialist market economy determines the fate of the company. No longer increase production, but marketing is marketable. Market competition is ruthless. When companies go to market, they must dare to compete, seize opportunities, and make decisions decisively. First, pay attention to strategy - increase market share. Summarize practice over the past decade, we insist Take the sales work as the leader of the company’s production and operation, and thus become passive, take the initiative to understand the market, adapt to the market, grasp the market, and then to achieve market guidance. According to market changes, various sales strategies are proposed. While consolidating the supporting market, the product