21世纪是知识经济的时代。与传统的经济形态不同,现代科学技术、现代经营理念、现代营销方式大量涌现并将在经济活动中发挥越来越大的影响。同时,由于经济的发展,买方市场已经形成并将继续存在,市场竞争日趋激烈,市场上紧俏商品越来越少,市场物价持续走低,使得价格竞争的空间越来越小。流通企业正日益受到知识经济和买方市场的双重挑战。在这种形势 The 21st century is the era of knowledge economy. Different from the traditional economic forms, modern science and technology, modern business philosophy and modern marketing methods have emerged in large numbers and will exert more and more influence on economic activities. In the meantime, due to the economic development, the buyer’s market has formed and will continue to exist. The market competition is becoming increasingly fierce. There is less and less goods on the market, and the prices of the market continue to decline, making the space for price competition smaller and smaller. Circulation enterprises are increasingly being challenged by both the knowledge economy and the buyer’s market. In this situation