伴随人们生活节奏的曰益加快,生活内容的无比丰富,在日常生活中,能够使我们停留在某一特定地点或区域的因素和机会变得越来越少。因此,对于广告,品牌推广等营销相关行业的从业者而言,如何能够更有效地吸引人群关注,就成为了营销人与媒体运营者思考的重要议题。更进一步讲,人们获取资讯的渠道之丰富程度是前所未有的,但与此同时,随着资讯渠道的大量产生,作为媒体行业中的任何单一组织,形式或渠道,都很难完全获得1 00%目标人群的关注。所以,当受众处于某一媒体环境中时,如何最大化地影响人群的关注,成为了媒体从业者的最重要目标;同时,也为媒体从业者创造了新的机会。 Accompanying the accelerated pace of life and the extremely rich content of life are fewer and fewer factors and opportunities in our daily lives that enable us to stay in a particular place or region. Therefore, for the advertising, branding and other marketing-related practitioners, how to attract people’s attention more effectively has become an important topic for marketing people and media operators. Furthermore, the richness of people’s access to information is unprecedented, but in the meantime, with the mass production of information channels, it is very difficult for any single organization, form or channel in the media industry to obtain 100% The concern of the target population. Therefore, when the audience is in a certain media environment, how to maximize the crowd’s attention has become the most important goal of media practitioners. At the same time, it creates new opportunities for media practitioners.