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【目的】探索数字化、网络化以及新(多)媒体化形势下,医学学术期刊面对的挑战和机遇,以及出版与服务转型的具体举措。【方法】以《解放军医学杂志》为例,运用态势分析法总结杂志自身的优势与劣势,以及外部的机会与挑战,归纳杂志出版与服务转型的实践策略及实效,并为同类期刊的发展提出建议。【结果】通过构建以服务对象为核心的医学学术交流网络和以期刊为核心的复合型知识资源集散平台,将编辑出版工作与医学科研流程紧密结合,实现了服务于科学共同体,服务于科学研究全过程、服务于个性化科研的功能。【结论】医学学术期刊由单一的内容提供者向全媒体融合信息服务者的转型,有利于其学术价值的整合与再造,有利于期刊的可持续发展。
【Objective】 To explore the challenges and opportunities that medical academic journals face in the context of digitization, network and new (multi) media, as well as specific measures for the transformation of publishing and service. 【Methods】 Taking “Medical Journal of the People’s Liberation Army” as an example, this paper summarizes the advantages and disadvantages of the magazine and the opportunities and challenges of the magazine by means of situation analysis, summarizes the practical strategies and effectiveness of the magazine publication and service transformation, and puts forward the development of similar periodicals Suggest. 【Results】 By constructing a medical academic exchange network with service objects as the core and a composite knowledge resource distribution platform with journals as the core, the editing and publishing work was closely integrated with the medical research process, thus achieving the goal of serving the scientific community and serving the scientific research The whole process, serving the function of personalized research. 【Conclusion】 The transformation of medical academic journals from a single content provider to an all-media integrated information service is conducive to the integration and re-creation of academic values and to the sustainable development of journals.