管理出效益，已成为人们的共识。因为科学化的管理是通过运用组织、规划、决策、协调、监督等手段，有机地把技术、方法、程序等结合起来，以最佳的效率实现最大的效益。无论行政部门，还是企事业单位，缺少这种科学管理，很难取得好的效益。新闻传播单位的第一效益是追求社会 Management efficiency, has become the consensus of people. Because the scientific management is through the use of organization, planning, decision-making, coordination, supervision and other means, the organic combination of technology, methods, procedures and so on, with the best efficiency to achieve maximum efficiency. Regardless of the administrative departments or enterprises and institutions, it is difficult to achieve good results without such scientific management. The first benefit of news media is the pursuit of society