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20世纪80年代以前,制作播放纪录片往往是出于政治宣传、文化扶持和保护的意图,随着市场化改革逐步深入到文化领域,在收视率主导生存的电视市场中,纪录片生产也越来越市场化。如何按照受众心理和习惯来生产摄制纪录片,利用广泛的渠道面向大量的受众进行传播,使纪录片实现最大化的社会传播价值,是广大纪录片从业者认真思考的课题。
Before the 1980s, making and broadcasting documentaries was often intended for political propaganda, cultural support and protection. With the marketization reform gradually deepening into the field of culture, documentary production has become more and more frequent in the television market dominated by the ratings Market-oriented. How to produce film-making documentaries according to the psychology and habits of the audiences and utilize a wide range of channels for transmitting to a large number of audiences so as to maximize the value of social transmission of documentary films is a topic that the documentary practitioners seriously consider.