随着互联网技术的普及,我国广电媒体开始了理论上的创新,在“三网”融合的大趋势下,新闻的传播手段越来越丰富,节目活动的参与热度越来越高。然而在新媒体模式的确立之下,一些传统的媒体受到冲击,而这些传统媒体想要在现在的媒体模式下生存下去,必须进行转型,以适应当今的媒体格局。 With the popularization of internet technology, our country’s radio and television media started their theoretical innovations. Under the general trend of integration of “three networks”, the means of dissemination of news are more and more abundant, and the participation of program activities is getting higher and higher. However, under the establishment of a new media model, some traditional media are under attack. However, these traditional media, which want to survive under the current media model, must be transformed to adapt to the current media landscape.