当下,媒体间的竞争进入白热化,以网络电视、手机电视、微博微信为代表的新媒体不断推陈出新,冲击着人们的传统观念,对电视媒体形成了有力挑战。面对互联网、大数据、云计算,传统的电视媒体该何去何从,是固步自封还是融合创新,成为摆在电视媒体人面前一个迫在眉睫的问题。如何借助新媒体的优势,为我所用、加快融合、抢占先机,笔者认为,电视媒体的发展应注意以下 Nowadays, competition among the media is heating up. New media represented by Internet TV, mobile TV and WeChat WeChat constantly innovate and impact people’s traditional concepts, posing a powerful challenge to the television media. The face of the Internet, big data, cloud computing, the traditional television media where to go, is to rest on its laurels or a fusion of innovation has become an urgent problem facing the television media. How to use the advantages of new media, for my use, to speed up integration, to seize the initiative, I believe that the development of the television media should pay attention to the following