广告主最怕的，莫过于精心制作、巨资播出的广告，捧到受众面前时，人家却看都不看一眼，甚至唯恐避之不及。然而无情的事实是，人们往往看到电视广告就换频道，对平面广告一翻而过，就连擦肩而过、规模宏大的户外广告都不愿多瞟一眼。广告没有到达受众，煞费苦心的调研、决策、创意、制作等，都成了自娱自乐，真金白银也打了水漂，品牌和销售额更成了没娘的孩子。怎样才能让人们注目广告，而非视而不见甚至转身离去？怎样才能将广告信息传递给目标消费者，并让他们乐于接受？我们为读者献上一组文章，这里有业界朋友的一些相关思路和操作案例，读者不妨看看“择梧而栖”的原则，想想如何“找对人，说对话，”更可施展身手来段“阳光下的舞蹈”……只要打开思路，综合运用各种手段，把握好传播的时机与火候，就不愁不让对面的观众看过来！ Advertisers are most afraid of, than elaborate, broadcast a huge amount of advertising, held in front of the audience, others do not look at it, or even fear of avoiding it. However, the merciless fact is that people tend to see TV commercials changing channels, print advertisements have passed, and even pass by, large-scale outdoor advertising are reluctant to glance. Advertising did not reach the audience, painstaking research, decision-making, creativity, production, etc., have become entertained, real money has also been drafted, the brand and sales have become no mother’s child. How to make people pay attention to advertising, rather than turning a blind eye or even leave? How to pass the advertisement information to the target consumers and make them willing to accept? We offer a series of articles for the readers. Here are some relevant ideas and operation cases of friends in the industry. The reader may wish to look at the principle of “choosing the habitat and habitat” and think about how to “find a person, talk,” and exert more skill. Paragraph “Dance in the Sun” ... Just open the train of thought, comprehensive use of various means to grasp the timing of transmission and the heat, we will not worry about the audience across the view!