主题公园的发展,有助于改善城市旅游形象。中华恐龙园是全国知名的主题公园,十多年成功经营的经验之一就在于运用了动漫营销、夜游营销、网络营销、节庆营销等营销策略,这些策略在实施过程中也提升了常州的旅游形象。文章还对恐龙园营销提出了建立营销队伍、创造游客体验、加入文化原素的建议。 The development of theme parks will help improve the image of urban tourism. China Dinosaurs Park is a well-known theme park in China. One of the successful experiences of more than a decade has been the use of marketing strategies such as animation marketing, night marketing, online marketing and festival marketing. These strategies have also promoted Changzhou’s Travel image. The article also proposed the establishment of marketing team for dinosaur park marketing, creating tourist experience and adding cultural elements.