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伦敦奥运报道标志着新媒体环境在世界范围内的初步形成。在这种全新的媒体环境下,广播作为出现时间最早的大众电子媒介,自身早已出现诸多嬗变,具体表现在其传播渠道、传播形式、传播内容和传播主体的调整和变革,形成了广播网站和卫星广播、可视广播网络广播和手机广播播客(Podcast)。在新媒体的迅猛攻势和强大压力下,广播媒体将在不断的调整、嬗变和适应过程中继续前行,焕发新的生机。
London Olympic Games marks the initial formation of a new media environment in the world. In this brand-new media environment, radio as the earliest emerging mass electronic media itself has seen many changes in its own way, manifested in its transmission channels, forms of communication, content and dissemination of communication adjustment and change, the formation of the radio site and Satellite broadcasts, video broadcast webcasts, and cellphone podcasts. With the rapid attack and vigorous pressure of new media, the broadcasting media will continue to move forward and renew new vitality in the course of constant adjustment, evolution and adaptation.