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全媒体时代,我们应该如何顺势而为?抓住核心才是王道!那么,全媒体的核心是什么?一个是它的平台机制,一个是它的大数据。与传统传播模式相比,平台化传播最重要的特征是信息和内容从稀缺走向丰裕直至海量,传播从单向走向双向互动,媒体形式从管道式走向平台化。我们将这种全媒体和融合的现象归结为“数字化”的过程。而大数据可直接形成数据产品,带来新盈利模式。
All-media era, how should we take advantage of the opportunity to grasp the core is king! So, the core of all media? One is its platform mechanism, one is its big data. Compared with the traditional mode of transmission, the most important feature of platform communication is the information and content from scarcity to abundance until mass, communication from one direction to two-way interaction, media form from pipeline to platform. We attributed this phenomenon of all media and integration to the process of “digitization.” The big data can be formed directly into data products, bringing new profit model.