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《最强大脑》对市场年轻化的主力消费群体的特殊吸引力和收视号召力极其具有广告营销价值,社会中坚力量和年轻观众的关注将会辅助节目创造最佳广告效果。2014年伊始,电视荧屏上再次掀起新一轮季播大制作综艺节目PK赛,多档综艺新节目放量推出,节目种类更加多样化,节目内容新颖丰富,视觉观感越发震撼。纷繁景象引发了大众对于电视综艺节目的热议浪潮,但大制作势必最终追求大产出,不仅需要有收视人气叫好,还需要有广告商的选择和青睐来叫座,成功的广告营销是节目生存和可持续发展的硬道理。
“The Most Powerful Brain” has a special advertising and marketing appeal for the rejuvenating and rejuvenating consumer segments of the market. The attention of the social backbone and young audiences will help create the best advertising performance for the show. At the beginning of 2014, a new round of large-scale production of variety show PK was held on the TV screen. A large number of new variety shows were launched. The variety of programs was diversified. The content of the program was novel and enriched, and the visual perception was more and more shocking. The numerous scenes aroused the general public for the tide of TV variety shows, but the big production is bound to the pursuit of large-scale output, not only requires the popularity of applause, but also the choice of advertisers and favor to call, successful advertising is the survival of the program And the last word of sustainable development.