当科学技术获得新的发展 ,取得成果时 ,它必须得到学术界的肯定和社会的认同。因此 ,它必然要通过各种方式发布和传播 ,在各种学术或大众媒体上发表就是一种常用的传播方式。然而 ,从技术性的角度出发 ,科技报道是我国大众传播界的一个弱项。其主要原因在于其专业性和不通俗性 When science and technology acquire new development and achieve results, it must be affirmed by academia and recognized by society. Therefore, it is bound to be published and disseminated in various ways. It is a common method of dissemination in various academic or mass media. However, from a technical point of view, scientific and technological reports are a weakness in the mass media in our country. The main reason is its professional and non-popular