随着我国经济的不断发展,我国各行各业都进入到了蓬勃发展的时期,旅游业更是进入到了黄金发展期。在社会主义市场经济体制下,旅游企业间的竞争日益激烈。为了能够在竞争中获得优势地位,就一定要科学分析旅游市场,从而制定出有针对性的营销策略。本文将简单分析我国女性旅游市场的潜力,然后提出开发策略,希望能对有关人士有所帮助。 With the continuous development of our economy, all walks of life in our country have entered a period of vigorous development, and the tourism industry has entered a golden period of development. Under the socialist market economic system, the competition among tourism enterprises is increasingly fierce. In order to gain the dominant position in the competition, it is necessary to scientifically analyze the tourism market so as to formulate a targeted marketing strategy. This article will briefly analyze the potential of China’s female tourism market, and then put forward the development strategy, hoping to help the people concerned.