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将军决战岂止在战场。的确,成败、胜负的决战,又岂仅仅是在战场上才能见分晓!那种没有硝烟、战火的争斗,更加危机四伏,惊心动魄,荡气回肠。现代的商战便如此。西方一位经济学家预言:第三次“世界大战”将不是军事战争,而是营销战争,即商业大战。市场如战场,营销是战斗。较之于军事战争,商战的战场更为广阔,阵营更为复杂,胜败更为难料。如果说军事战争靠武力方式征服对方,从而充满了血腥残酷,那么商战则是用人类现代的文明物竞天择,锄弱扶强,造就着成功与辉煌,演绛出惨烈和悲壮,更是没有硝烟的殊死搏斗。
The generals stopped at the battlefield. Indeed, the success or failure, the decisive battle for victory and defeat, but also only on the battlefield can be seen! The kind of fight without gunpowder, war, even more crazily, thrilling, soul-stirring. Modern business warfare is like this. An economist in the West predicts that the third world war will not be a military war but a marketing war, that is, a commercial war. Markets such as battlefields, marketing are battles. Compared with military warfare, the battlefield of commercial warfare is more extensive, the camp is more complex, and the victory or defeat is even more unpredictable. If military warfare is conquered by means of force and is full of blood and cruelty, then commercial warfare is to use modern human civilization for natural selection, weak and strong, creating success and glory, and deciphering tragic and tragic. There is no gunfighting fight.